What We Offer - Window to Unconscious Drivers
of Health
The PATH Institute offers a
powerful insight into an unconscious dynamic shaping health
consumer behavior. PATH Type® reveals the unconscious
cognitive interactive patterns shaping health consumer
priorities, perceptions, and behavior. Our tools, publications
and training help our clients design communications, products,
and interventions that meet consumer needs at a deep level
through a better understanding of the cognitive factors
driving health and health care demand.
PATH Type® is firmly
grounded in the biopsychosocial model with emphasis
in social-cognitions and the unconscious structure that
shapes them. PATH Type steps back from a focus on health
risks and medical problems to reveal an unseen, underlying
psycho-social cause of them which exists in every adult.
If you want more information about the science behind
the PATH Type model click
here.
What We Offer - Window to Unconscious Drivers
of Health
