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Your employees think and react to health issues differently. This reaction can be just as important to health costs or productivity loss as health conditions themselves. The PATH Type approach identifies these reactive predispositions to health within your employees, and we target only those employees with adverse patterns--the patterns we know drive health care spending that is not related to physical conditions.

Because our intervention addresses a cognitive driver of health spending and not a physical one, the impact of our intervention can be immediate, and long-lasting. Wellness interventions try to promote "healthy behavior" with the goal of lowering clinical measures like BMI, blood pressure, and HDL/LDL, or to stop smoking. This is a noble cause that returns typical ROIs of 3:1. The PATH Type intervention is based on a true framework of health psychology that offers insights that can give you an ROI of 5:1 on the first application, then continued improvement in wellness intervention ROI as PATH Type guidelines are integrated into the employee wellness program.

Health Coaches or Health Coaching Companies

Individual health coaches or health coaching vendors should know that in every PATH type intervention there are health coaching dollars that will go to you for first applying PATH Type interventions, then integrating PATH Type into your ongoing operations. It doesn't mean that you stop doing what you do; it means that you enhance what you do with a better understanding of the cognitive drivers of both health and demand. Do yourself, and your employer clients a favor and look at the opportunity our proposal presents.