PUBLICATIONS FOR PURCHASE (Offered at Lulu.com)

PATH Type Validation Paper

PATH Type Overview

Primer II: Professional's Guide to the PATH Type Model

PATH Voice Content Design (CD) EmPATH-e Supplement

COMPLIMENTARY PUBLICATIONS

About the PATH Type Model

Health Priorities That Define the Path Types

Health Risk

Identifying High Risk/High Cost Health Consumers Without Using Protected Health Information (pdf)

Health Communications

Designing Healthcare Communications: Using Psychological Set to Engage and Persuade (pdf)

The Essential Role of PATH Profiles In Targeting Healthcare Communications and Encounters (pdf)

Growing Consumerism in Healthcare: The Cost of Distrust (pdf)

How Will Patients Behave? (pdf) Research conducted by MRxHealth for MM&M Magazine

Health Information Preferences of U.S. Consumers (pdf) Research report prepared by MRxHealth in support of "How Will Patients Behave?"

Consumer Driven Health

Understanding the Consumers Who Will Be Attracted to Consumer-Driven Health Plans (pdf)

Social Cognitive Foundations

Cognitive and Behavioral Patterns of Perception and Action (pdf)