If consumer segmentation fails in a health care organization, it's because people can't figure out what to do with the results. The truth is that many segmentation models just don't provide the insights required.

PATH directly addresses this problem in the very way it is constructed. The dimensions used to identify the healthcare consumer archetypes of the PATH Model directly focus on key marketing issues such as receptivity to health care advertising, level of healthcare information seeking, price concern, healthcare decision-making, propensity to shop, and many others. This means each archetype profile directly points to specific advertising and communications strategies and tactics to achieve the most productive and beneficial outcomes.

• Discover New Opportunities For Generating Revenue And Managing Claims Within Consumer, Member Or Employee Populations.

• PATH recommendations are highly actionable. Unlike other segmentation methods that leave you hanging after the study, PATH provides tools and consulting to help you take advantage of your market opportunities while minimizing the threats.

• "Cross tab" and analyze your study findings by each of the nine PATH Groups - Identify significant trends and variances in survey responses that cannot be detected using standard geo-demographic market segmentation techniques alone.

• Gain access to a wealth of secondary PATH Group trend data that can extend the value and usefulness of your original study.

• PATH Provides a useful, proven framework for predicting and managing the behavior of any adult population in a healthcare consuming context.

• Each archetype identified by the PATH Model describes the every day healthcare priorities, behaviors and attitudes of people...leading to greater and more consistent prediction of behavior and outcomes.

• PATH tools and educational support are available to help you integrate PATH into your current marketing and population management programs.

• Since 1986, PATH has been used to profile over 600,000 adults in multiple geographic markets across the US. Years of experience have proven that the nine health care consumer archetypes identified by the PATH Model are stable over time and consistent across markets, which means that marketing or population health managment initiatives based on archetype insights can be applied across multiple markets and multiple occasions with confidence.

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