PATH Scripts Enable You T0 Conduct One-to-One Conversations With Patients And Members Regarding Specific Health Behaviors

Administering the PATH Segmentation and Profiling System to members and patients will result in "profiles" which contains a wealth of detailed information that you can apply at the individual or group level.

Custom PATH Scripts are available to help health counselors and clinicians anticipate and address specific patterns of thinking and behavior that may be compromising care including:

• Lack of trust in medical providers
• Non-compliance
• Uninvolvement in self care
• And so on.

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What Are The Benefits Of Using PATH Custom Scripts?

• Unlike one-to-one communication strategies that rely on data mined form secondary sources, PATH one-to-one communication strategies are based exclusively on primary data - what consumers tell us themselves.

• Each PATH Profile provides a wealth of detailed, useful information about each member or patient's health-related interests and issues that you will not find anywhere else:
  
  
  • Level of Involvement in Family Health Issues
  • Level of Trust in Medical Professionals and Health Organizations
  • Willingness to Experiment With Health Care Alternatives - to Try New Things
  • Level of Health Avoidance
  • Interest in & Level of Health Information Seeking
  • Level of Involvement in Health Decision-making
  • Level of Health Proactivity
  • Level of Health Emphasis & Involvement
  • Level of Receptivity to Health Care Advertising
  • Level of Concern for Quality
  • Level of Concern for Cost
  • More

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