The
PATH Segmentation and Profiling System enables you
to recruit focus group participants and research panelists
that are "representative" of the distribution of
PATH Groups in your consumer, member or employee population.
PATH is a nationally validated method for segmenting patient,
member and employee populations based upon their health care
values, priorities, thinking and behavior.
Where
as most segmentation techniques simply "describe"
what people in a given segment "look like" in terms
of their age, gender or income, PATH describes their behavior
and explains how they think ...and why.
PATH
Segmentation & Profiling System
Click above link for a description
