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Enhance the Effectiveness of and Savings From Your Chronic Disease and Demand Management Initiatives...
 
...by identifying "at risk" individuals, improving compliance & self care, etc...

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PATH Enables You To Identify & Influence Patterns Of "Patient Thinking" That Are Obstacles To Managing Chronic Disease Conditions

Examples of "patient thinking" that can seriously compromise your ability to manage chronically ill patients include:

Lack of trust in medical professionals, a tendency to "avoid" thinking about or dealing with health problems, an inclination to "react" to medical problems rather than proactively "plan ahead," a lack of interest in seeking health information, and so on.
PATH Identifies Chronic Disease Patients With Patterns Of "Self-Defeating" Health Care Thinking And Behavior

Nationally, PATH research shows that one third of US adults consistently display patterns of health thinking and behavior that most people would consider "self defeating" with respect to their own health. This group consists of adults with the following PATH "valuegraphic profiles:"

    • Avoider
    • Clinic Cynic
    • Generic
    • Naturalist

Trend data collected by the PATH Institute over the past 15 years shows that adults with these PATH "profiles" are more likely to exhibit the following types of health behaviors:

  • Excessive, unnecessary or inappropriate utilization of services
  • High risk behaviors like smoking, obesity and inactivity
  • Chronic disease conditions
  • Non-compliance
  • Lower quality of self care

By using the PATH Segmentation and Profiling System to "profile" your chronic disease population, you will be able to more accurately assess and identify individuals which represent the greatest potential "risks," and the resources required to serve these patients.

PATH Helps You Manage "Self-Defeating" Patient Thinking and Behavior

Once identified, Custom PATH "Scripts" enable you to target problematic patterns of health care thinking within your chronic disease population.

PATH "Scripts" are messages can be integrated into written and verbal communication between providers (i.e., physicians, RNs, health consultants...) and patients/members/employees enabling providers to better manage/modify patient health thinking, behavior and health status.


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What Are The Benefits Of Using The Tools Described Above?
  • PATH enables you to segment and target individuals, and groups of individuals, who possess patterns of health thinking and behavior that you want to manage or modify:

  • A Custom PATH Report can identify potential barriers to the successful management of the patient (i.e., level of trust in medical professionals, level of participation in self care, and so on)...and ways to address them.
  • PATH provides clinicians and telephone advice personnel with a standard, research-based framework for assessing new members, developing care plans for new members and tracking long term progress of members.

  • PATH enables you promote and build your disease and demand management client base by using "one-to-one" PATH "Scripts" or messages customized to each PATH Group's set of health-related "hot button" interests.
  • PATH enables you to integrate customized, "one-to-one messages" into all provider/patient communications to address specific cognitive and behavioral challenges associated with each PATH Group.
  • Message Map, our web-based "message" planning and design tool, enables you to craft health education and wellness materials that target the "hot button" health issues of the patient, member or employee based upon their PATH Group profile.

Are There Other Benefits To Using These Tools?

Besides helping you to improve patient/member health status;

  • By using PATH to identify and proactively manage "at risk" individual patients/members or groups patients/members, PATH can help you generate significant annual savings.

When Should You Use These Tools?

The combination of tools outlined above would be ideal for applications including the following:

  • Enrolling/processing new chronic disease patients and demand management populations.
  • Crafting treatment plans and allocating resources consistent with the expected requirements of patients in each PATH Group.
  • Crafting "scripts" for use by disease and demand management health consultants.
  • Customizing health education messages and materials.

Getting Started

    Call us at 1-800-501-7284 (PST) to discuss you project and to get a price quote.

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