PATH
Can Reliably Predict How And Why Health Care Consumers:
- Shop
for and select providers and health plans
- Use
provider services and health plans
- Evaluate
provider services and health plans
See
example
Maybe
you need to predict how a proposed new benefit package will
be received by consumers in our market. Or maybe you need to
project the expected ROI for an open enrollment marketing campaign.
Custom PATH Reports draws
upon available primary and secondary PATH trend data,
along with our considerable knowledge and experience, to provide
you a detailed analysis of your situation and recommended"next
steps."
Upon
completion of your Custom PATH Report, we recommend
that clients conduct an on-site Executive
Briefing to orient you and your executive team to the PATH
Model as well as present key findings from your report.
Examples
Of Custom PATH Reports Prepared For Our Clients
- Predict
the expected distribution and size of the nine PATH valuegraphic
segments in our market or population...and the strategic and
financial implications.
- Predict
the strategic and financial opportunities and threats associated
with serving specific consumer segments...and how to manage
them.
- Predict
what consumers, plan members, patients in the various PATH
Groups want and expect from us...and why.
- Predict
which services patients or members will use, how much they
will use, their annual claims...and why.
- Predict
satisfaction and retention levels by PATH Group...and explain
why.
- Predict
how individuals in each PATH Group will react to proposed
new programs, services, benefits packages, etc..
The
PATH Trends Database
PATH
Consultants draw upon two sources of information when preparing
Custom Reports for clients:
- Detailed
information contained in the "profiles" of each
PATH Group. (See example)
- Tracking
and trend data from our national PATH Trends database which
contains over 100 different consumer health behaviors from
across the US.
Top
Custom
PATH Report
Applications
- Consumer
Research Studies
- Business
Plans
- Strategic
Marketing Plans
- Communication
Plans
- Feasibility
Studies
- ROI
Studies
- Best
Customer Studies
- "What
If" Scenarios
