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Topics
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Now
There's A Practical And Affordable Alternative To Expensive
Data Mining And Costly CRM Software
By
"profiling" your members and patients using the
PATH Segmentation and Profiling System you will learn:
-
What
is important to them...and why.
-
 What
they want and expect from you...and why.
-
How
they think and behave right now...and why.
-
How
they will think and behave in the future...and why.
- The
right messages to use with them..and why.
The
PATH Segmentation and Profiling System enables you can
tap into in-depth, nationally-validated insights from target
audience members. Custom PATH Scripts will help
you leverage these insights to create customer relationships
that are engaging, relevant and motivating.
What
Are The Benefits Of Using PATH As A CRM Tool?
-
Database
records are like footprints on the beach: You see that
people were there and you have evidence of what they
did...
...but, you have no idea why they did
it or what they were thinking.
PATH
Tells You The "Whats" And The "Whys"
of Consumer Health Care Thinking And Behavior |
One simple data point - the member or
patient's
PATH "profile" (i.e., Avoider, Ready User, Independently
Healthy,
etc.) - is all that is required to anticipate the patient or
member's needs and
preferences.
- No
need for expensive data mining.
- No
need for costly CRM software and IT support.
- A
person's PATH "profile" usually does not change
which means that you only need to survey your members or
patients about once every five years using PATH.
- Since
1986, PATH has been used to segment and profile over 600,000
US adults in geographic markets across the country.
Call
us at 1-800-501-7284 (PST) to discuss you project
and to get a price quote.
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PATH Institute, All Rights Reserved. No part of this website may be reproduced
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