Message Design

PATH Unlocks The Secrets Of How To Target The "Right" Audience With The "Right" Message

PATH offers is a web-based package of interactive tools, information and support designed to help you and your agency start developing more effective consumer health communications.

To grab and hold the attention of your target audience, your "message" needs to be relevant.

Using PATH to guide your choice of "message themes" will not only insure that your message is relevant...but that it will get results.

What You Will Learn By Going Online With PATH?

You and your ad or marketing agency will have 24/7 access to information and tools including:

In-depth descriptions of each of the nine PATH Group "valuegraphic" profiles.

A list of "hot buttons" interests and concerns for each PATH Group.

Interactive tools to help you test the combination of "message themes" that will work best with your PATH Group target(s).

Detailed "message guidelines" describing which visual (images, graphics, etc.) and content (headlines, body copy, offers) and communication style will work best for each PATH Group.

PATH "Hot Button" Communication Audit process.

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Are There Other Benefits To Using This Service?

By following the guidelines for communicating with your PATH Group targets, we can help you generate an annual return of between $3 million to $9 million dollars on your open enrollment advertising.

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When Should You Use This Service?

We recommend that you "sign on" for all your consumer communications needs including:

- Print ads

- Brochures

- TV & Radio ads

- Websites

- Direct mail pieces

- Newsletters

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Getting Started

Call us at 1-800-501-7284 (PST).

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