 The
PATH Segmentation and Profiling System is a nationally
validated method for segmenting employee and other adult populations
based upon their health care values, priorities, thinking and
behavior.
PATH
Segmentation & Profiling System
Click above link for a description
What
Are The Benefits From Using The PATH Segmentation & Profiling
System
- Custom
PATH Reports
enable health
benefits mangers to predict
levels of health status, chronic disease, health service use
and cost for employees
based upon which PATH Group they are in.
-
PATH can help employers manage employee health care costs
by providing strategies and tools to enable
them:
- More
effectively target and promote prevention,wellness and other
demand management initiatives.
- Increase
employee participation in chronic disease and demand management
programs.
- Increase
employee satisfaction with benefit offerings.
- Better
managing and/or modifying employee health thinking, behavior
Are
There Other Benefits To The
PATH Segmentation & Profiling System?
Yes,
lots...
- Provides
a useful, proven framework for understanding, predicting and
managing the health behavior of your members, patients, consumers.
- Each
PATH Group represents" real people"...their PATH
valuegraphic profile tells you what they want and why.
- PATH
tools and support are available to help you integrate PATH
into your current marketing and population management programs.
- The
nine PATH nine valuegraphic segments are stable over time
and consistent across markets in comparison to psychographic
segmentation which measures unstable, ever changing consumer
attitudes, opinions and interests.
- Since
1986, PATH has been used to segment and profile over 600,000
U.S. adults in geographic markets across the country.
When
Should You Use The
PATH Segmentation & Profiling System?
The
PATH Segmentation & Profiling System can be used on a "stand-alone"
basis or included as part of larger studies like:
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